
Psychiatr News March 7, 2008
Volume 43, Number 5, page 16
© 2008 American Psychiatric Association
APA Web Site Receives Extreme Makeover
Stephanie Whyche
The search function of APA's old Web site has been replaced with a
robust one that uses a psychiatric/APA-specific keyword taxonomy drawn from
new and updated content on the site.
No, your eyes are not playing tricks on you. APA's Web address is the same,
but the look of the site—and how you navigate through it—are brand
new.
On February 6, APA's old Web site was retired and replaced by an updated,
redesigned site. It can still be accessed at
<www.psych.org>.
"We are now live and open to the public," Michael Gritz, APA's
manager of Business Systems and Development, announced in a staffwide
e-mail.
The old homepage "wasn't a portal; it was a huge page of
links," explained Inayah Shakoor, APA's Web and graphics manager in the
Office of Communications and Public Affairs, who led the redesign project. Now
the homepage is a true portal, she said.
Gone is the lengthy old menu of links along the border and such homepage
fixtures as "Hot Titles" and "Spotlight." Introduced
is a well-organized, classic-looking Web site with these features:
The Google search engine has been replaced with a more robust search
operation that's driven by a psychiatry- and APA-specific keyword
taxonomy.
The circular seal depicting Benjamin Rush, M.D., considered the father of
American psychiatry, has been placed in a prominent position. The graphic,
previously positioned on the lower left side of the homepage, has been raised
to the top of the page and placed in the banner alongside the American
Psychiatric Association homepage title.
Topical sections (such as "Psychiatric Practice,"
"Education & Career Development," "Research,"
"Advocacy," "Newsroom," and "Members
Corner") contain vertical, drop-down menus with subtopical links. They
run horizontally below the Rush seal and APA's name and above a boxed area
that presents new information each time the page is refreshed by the user.
Replacement of "Spotlight" on the right side of the page with a
menu box divided into the following three topical areas:
- "APA Job Bank" links users to careers at APA and to Job
Bank/careers outside APA.
- "APA News" showcases important psychiatric or APA news. Items
are drawn from various departments and components within APA, including
Psychiatric News, American Journal of Psychiatry, and Psychiatric
Services.
- "Calendar of Events" provides links for information on APA
events and activities, such as the annual meeting, and meeting schedules for
APA's governing bodies and related organizations.
There are other new items on the site as well. For example, featured under
a new section titled "Resources" on the left side of the homepage
is the link to the Office of Minority and National Affairs (OMNA) homepage.
Until now OMNA had no home on the APA Web site. Other links in this section
lead to the homepages of the American Psychiatric Foundation, books and
journals, HIV psychiatry, district branches and state associations, special
interest groups, and Psychiatric News, among others.
Were there any glitches in the transition from the old site? Yes. And there
have been some controlled disruptions of the site by staff for further
tweaking.
"With a site as large as ours, it is still possible that a stray
broken link slipped through," Gritz told staff in his e-mail.
"We'll continue reviewing things, but if you find something that seems
amiss, please let us know."
And doing that is easy: just click on another new feature—the
"Website Feedback" link found on the right side of the homepage
within the "APA News" box. User comments—compliments and
criticism—are welcomed.
APA's Web address is
<www.psych.org>.
Get information about faster international access.
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