
Psychiatr News April 21, 2006
Volume 41, Number 8, page 52
© 2006 American Psychiatric Association
Bring Your Own Bag
Kathleen M. Mogul, MD1,
Jonathan L. Weker, M.D.2,
Jerome Rogoff, M.D.3,
Ray Freebury, M.D.4,
Guillaume Barbes-Morin, M.D.5,
Jacques Bouchard, M.D.6 and
Stuart Graves, M.D.7
1 Newton, Mass.
2 Montpelier, Vt.
3 Waban, Mass.
4 Toronto, Ontario
5 Montreal, Quebec
6 St. Lambert, Quebec
7 South Burlington, Vt.
It is an annual embarrassment at the time of APA's annual scientific
meeting to see the sidewalks of the host city suddenly populated by esteemed
colleagues carrying large plastic shopping bags emblazoned with large drug
company logos. It seems unlikely that the bearers of these convenient bags
filled with freebies see themselves as unpaid advertisers for these companies
and their products, but that is indeed what theywehave
become.
We are making progress in that APA now makes it possible to purchase an
annual meeting briefcase without a drug company logo (and of course one could
bring one's own), but we believe it is time to take the next step and
eliminate the supersized shopping-bag ads. Peoplesome of them
patientsdo notice! The fewer goodies we accept from the drug companies,
the better it is for the integrity and public image of our profession, but to
eliminate the blazing, free advertising would require only the foresight of
bringing to the meeting an empty, almost weightless, unmarked plastic shopping
bag.
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